A major reason why many writers start with gusto but lose steam halfway is that they aren’t sure why they need to keep creating, especially if their first few pieces get no traction or attention from the readers. To make sure this never happens, I’ve understood a few things that helped me keep up the consistency. I’m sure they will work for you too if you apply them:
Write without expectation
When you feel discouraged by the lack of appreciation from your target audience, remember your why that you wrote in Step One. This is the reason why I mentioned that writing for money is not wrong, but money shouldn’t be the sole motivator. When you know what drives you, you’ll not let something as trivial as “less views” come between where you are now and where you eventually want to be.
Keep creating. If your goals align with your efforts, the views will follow.
Learn from past mistakes
No matter how passionate you are about writing, the first few pieces you churn out aren’t going to be masterpieces. I still cringe when I look back at what I wrote when I was starting out. The impulse to delete them is strong. The only thing stopping me from doing so is the conviction that my old articles are a witness to my journey. They are proof of where I started and how far I’ve come.
If your first few pieces don’t sound as good as they did in your head, don’t worry. This happens to the best of us. Keep writing and keep learning from the comments people leave on your pieces. Nicolas Cole calls this practicing in public. Experiment with niches and genres and let your heart go wherever it wants.
Once you have a sufficiently large volume of work (say, 100+ published pieces of work), you’ll have enough data to understand what works and what doesn’t. Analyze your stats and see which articles or stories are performing better than others. These are the topics your readers are the most interested in. These are the topics that will continue performing better than others.
Streamline your topics
Your instincts might say you’re good at a particular topic, but the data might disagree. When I started out, I thought fiction and poetry were my true calling. But when I let the data speak, I realized my pieces of self-improvement and personal development were far outperforming anything else I’d written. That’s when I decided to streamline and produce a steady stream of content directed towards this niche.
The analysis of your stats might surprise you. Several of my writer friends have confessed that what they thought they were good at isn’t what their readers want to read. If that happens, then so be it. Listen to the signs from the universe and give your audience what it wants. In return, you’ll be blessed with views and more recognition than you could have ever dared to hope for.