Meat consumption will start falling in Europe and North America from 2025, thanks to the profusion of plant-based, protein-rich alternatives. That’s according to a report, which provides more evidence that people in developed nations are changing their diets to benefit the planet.
The report, Food for Thought: The Protein Transformation, said the shift to plant-based ‘meat’ and eggs could save more than one gigaton of CO2-e by 2035 – akin to Japan going carbon neutral for a year. Its authors claimed the switch would also save 39bn cubic meters of water by the same year, enough to supply London for four decades.
Benjamin Morach, MD of Boston Consulting Group, which published the report, said: “Alternative proteins could soon match animal protein in taste, texture, and price. We expect parity to spur a new wave of growth, catapulting what is a fairly nascent market today into the mainstream, yielding significant environmental benefits.”
Image: Karolina Kolodziejczak